Hi, I'm Amy.
I'm a fractional marketing leader with 15 years of experience. I write the strategy that brings every marketing channel together, and then I build the system that turns it into business growth.
How I got here
I came to marketing by way of a master's degree in public relations, where I studied social media. Once I started working, I found myself drawn to the work most clearly tied to business results: revenue, new customers and repeat orders.
The first time someone asked me to map out a customer journey, something clicked. I love thinking at the systems level, about how your website, emails, ads and social all work together to turn a stranger into a loyal customer.
What it's like to work with me
People come to me for data-backed strategies that move the business forward. After 15 years, I've been around the block enough to spot problems early and get to solutions faster. But experience doesn't mean a template. I don't do cookie-cutter; every plan is built around your business.
Past colleagues and clients have called me the most positive and logical person in the room when things get hectic. When a new problem comes up, I'm the one who rolls up my sleeves and figures it out. They'd tell you I'm a quick study, reliable and thoughtful: someone who sees what needs to be done and acts on it.
Every marketing decision has a cost
Working with small and mid-sized businesses, I've come to believe that opportunity cost should factor into every strategy decision. When resources are limited, you can't chase everything other companies are doing.
Every minute your marketer spends on a last-minute promotional email is a minute they can't spend fixing the website problems that send most visitors away before they buy. Every dollar you spend on Google is a dollar you can't spend on TikTok.
That's why I base decisions on data, and why I build a reporting dashboard for every client I work with. When you can see what each choice is bringing in, the trade-offs get a lot easier to make.
Outside of work
I sing with Phoenix's North Valley Chorale. If you're in the Valley, come and check out one of our concerts! I also enjoy reading (cozy mysteries are a current fixation), hiking and traveling. In fact, as you read this, I'm probably busy deciding which national park to visit next.
Let's talk about your business.
Prefer email? amy@amywilsonconsulting.com