2.5x website conversion
A beauty startup launching with no ecommerce infrastructure
Read more →Stop hoping your marketing works. Make it something you can count on.
I'm Amy Wilson, a fractional marketing leader for startups and growing businesses. I bring senior-level strategy and the hands-on work to make it happen.
Book a free intro call
Prefer email? amy@amywilsonconsulting.com
Hi, I'm Amy.
I'm a fractional marketing leader with 15 years of experience turning marketing into business growth. I've learned that when resources are limited, every marketing decision has a cost, so I help you put your time and budget where they'll pay off most. I'm based in the Phoenix area, but I work with clients anywhere.
More about me →Does any of this sound familiar?
You're spending money on marketing but can't say what's actually working. You have more ideas than budget and aren't sure which ones to bet on. A full-time marketing executive feels too early, but your junior hire can't do it alone.
That's where I come in. I don't bring a standard playbook. I start by learning what's unique to your business and your customers. Then, I create a tailored strategy and execute it. You get marketing you can count on and numbers you can actually see.
How I work
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1. Start with the why
Before recommending anything, I ask a lot of questions. What does the business need to hit this year? Who buys from you, and why do they come back (or not)? What have you already tried, and what happened? Then I dig into your numbers to find where you're losing customers and money.
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2. Rank what to fix first
No business has the time or budget to do everything at once. I rank every possible fix by how much revenue it's likely to bring in against the effort it takes, so we start with the changes most likely to pay off first.
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3. Do the work, and show you the numbers
I do the work myself, or direct your team and agencies. As we go, you'll see what changed, what it's bringing in, and what's next, in reports tied to revenue, not likes and clicks.
Results
3x email revenue
An established jewelry brand whose biggest sales channel had stalled
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3.6x qualified leads
A growing B2B software company with a disjointed revenue pipeline
Read more →Ways to work together
Marketing Performance Audit For businesses that know something's off but aren't sure where to start.
Over three weeks, I dig into your numbers, website and customer journey to find what's holding growth back. Then we sit down together for a 90-minute working session: what's broken, which fixes will bring in the most revenue for the effort, a 90-day plan, and what help you'll need to get it done.
Fixed fee · about 3 weeks
Fractional Marketing Leadership For businesses that need a senior marketer but aren't ready for a full-time hire.
I lead your marketing on an ongoing basis. A typical month includes a prioritized plan, hands-on work on the highest-impact fixes, direction for your team or agencies, and a report on what's working.
Monthly · scope and price set by what you need delivered
Project-Based Work For businesses, agencies and marketing teams with a specific problem to solve.
A defined project with a clear finish line, like setting up email and text marketing that brings customers back, getting more website visitors to buy, planning a launch, or building a sales funnel.
Scoped and priced per project
What it's like to work with me.
"Amy has a rare ability to connect big-picture strategy with the details that drive results. She sees what needs to be done and acts on it."
"Amy has the unique knack for understanding the art and the science of digital marketing. She arms herself with data to drive her decision-making process, but she also understands the user experience and doesn't compromise creativity."
"Amy's blend of technical skills, strategic thinking, and a positive demeanor make her an invaluable asset in optimizing marketing efforts using digital tools."
Let's figure out where to start.
Book a free intro call
Prefer email? amy@amywilsonconsulting.com